Google Analytics - Hidden Features

This video is all about the Google Analytics and its hidden features. Most of the website owners are using Google Analytics to check the stats of their website traffic but none of them are using to its full potential. Google Analytics has A TON of potentially useful hidden features and reports. It can be a great help in understanding and improving your website performance. Leveraging the best Google Analytics features will get you ahead of your competitors. Let’s take a look at these tools to help you in your data analysis and decision making.

1. Quick Search
Get access to your desired report page by using search box which is located at the top-left of the page.

Apart from that, each report having separate search area, which is located in the top right of the table. You can ramp up your searching by pressed “advanced” which gives you multiple more options.

2. Plot Rows
The Plot Rows option is used to quickly visualize time series data for selected dimensions, without filtering or exporting to a data visualization tool. You can find it, at the top of the traditional tables features within most audience, acquisition, and behaviour reports.

3. Secondary Dimensions
Use Secondary Dimensions to filter your reports with two dimensions instead of one.
Secondary dimensions are an added layer to the primary dimension. Think of these as a way to ask one more question of the data.

4. Navigation Summary
Track percentage of pages where visitor first viewed, where they clicked before and after their current page and many more. Go to Behaviour>Site Content>All Pages. You can then click “Navigation Summary” above the Graph

5. In-Page Analytics
To see what links people clicked on, you need to install this chrome extension “Page Analytics (by Google)” . You have to install this separately because it is not there in the newer version.
In your Google Analytics code you need to add the following script:
ga(‘require’, ‘linkid’); before ga(‘send’, ‘pageview’);
If you’re using Google Tag Manager you need to change “Enable Enhanced Link Attribution” and set it to “True” under the “Advanced Settings” of your Universal Analytics tag

After that, there is a setting in the admin section of Google Analytics that needs to be turned on. Go to “Property Settings” and then select “Use enhanced link attribution”.

6. Goal drop offs
Visit Conversions > Goals > Funnel Visualisation report. You can choose which goal you want to view more from the dropdown at the top.
To see this, you need to create a goal funnel within the goal itself.

7. Pre-conversion path
Before someone decides to make a purchase or to get in touch, what pages were they on?
You can navigate to the Conversion > Goals > Reverse Goal Path report. Like the Funnel Visualisation report you can choose which goal you’d like to see from the report.

8. Compare different user types
You can create different segments for different user types (e.g. Desktop vs Tablet vs Mobile user or Converters vs Non-Converters) and compare them across reports.

9. Website history tracking
Keeping track of changes to your website are very useful, especially if you share data with other Google Analytics users.

Use annotations to mark changes such as:
* Website migration
* Adding goals
* New paid campaigns running
and many more…
To add an annotation, click the little arrow underneath the graph. This opens a dropdown where you can write your comment. You can change the date to better reflect the change history.

10. Pie Chart or Bar Chart
If you want to see data in a proportional manner, some reports have display option icons between the graph and the table.

Google Analytics is a wonderful tool you can use on your website. These hidden features will help you quickly find the important data you need. Other features like advanced segments, custom reports, attribution models etc. are, of course, very useful in today’s times. Supplementing your analysis with these hidden gems will enhance your reports and presentation of your data.