Online Reputation Management
Online Reputation Management: Your online reputation is your image on the Internet. Your potential customers can change their decisions when they found bad reviews, negative posts either in search engines or in social networks. These can seriously affect your brand and as well as your business. That's why it's important to have your online reputation monitored and have these negativities mitigated.
ORM will improve and restore your name or your brand by countering the negative materials and replacing them with more positive ones. In other words, improving your credibility and retain customers' trust in you.
1. Factors Affecting ORM:
Most of the factors which affect your reputation online are:
* Your Name
* Company
* Brand
* Product
If one of these things get affected by a bad reputation, it would usually spread itself to the others like a viral disease.
2. Branding Yourself or Your Business:
Branding is the key to ORM. In SEO perspective, this is also very important. Get all social network username and the website in your brand and interlink them with each other. This will definitely help to improve your ORM and get good rank in search engines as well. Some must have social media accounts are:
* Facebook
* Twitter
* Google+
* Quora
* LinkedIn
3. Monitor Your Brand:
You should know what's happening to you or your brand online:
* It's latest news
* What people think
* Where are you mentioned.
There are many tools are available online like Google Alerts, Yahoo Alerts, Twitter Search, Social Mention and many more.
4. Blogs:
Maintaining a blog in your brand is a powerful tool and will prevent negative reputation and boost your ORM.
5. Cleaning Damaging Contents:
There are different ways to clean negative posts which are damaging your image or your brand.
* Contact website owner where have you found negative posts
* You can consult governing bodies if it is against the law to put that down.
* If it is against Google guidelines, you can request to de-index.
Conclusion
ORM is all about establishing online branding but not only damage control. You should not wait until damage already occurred. Here are some more tips:
1. Give efforts to make people respect you and your brand.
2. If there is any customer complaint, try to react promptly in a polite manner.
3. Don't avoid but try to address the criticism.
4. Last but not the least, Take advice from ORM consultant. The right ORM consultant can guide you in a positive direction to get rid of the negative materials.
ORM will improve and restore your name or your brand by countering the negative materials and replacing them with more positive ones. In other words, improving your credibility and retain customers' trust in you.
1. Factors Affecting ORM:
Most of the factors which affect your reputation online are:
* Your Name
* Company
* Brand
* Product
If one of these things get affected by a bad reputation, it would usually spread itself to the others like a viral disease.
2. Branding Yourself or Your Business:
Branding is the key to ORM. In SEO perspective, this is also very important. Get all social network username and the website in your brand and interlink them with each other. This will definitely help to improve your ORM and get good rank in search engines as well. Some must have social media accounts are:
* Google+
* Quora
3. Monitor Your Brand:
You should know what's happening to you or your brand online:
* It's latest news
* What people think
* Where are you mentioned.
There are many tools are available online like Google Alerts, Yahoo Alerts, Twitter Search, Social Mention and many more.
4. Blogs:
Maintaining a blog in your brand is a powerful tool and will prevent negative reputation and boost your ORM.
5. Cleaning Damaging Contents:
There are different ways to clean negative posts which are damaging your image or your brand.
* Contact website owner where have you found negative posts
* You can consult governing bodies if it is against the law to put that down.
* If it is against Google guidelines, you can request to de-index.
Conclusion
ORM is all about establishing online branding but not only damage control. You should not wait until damage already occurred. Here are some more tips:
1. Give efforts to make people respect you and your brand.
2. If there is any customer complaint, try to react promptly in a polite manner.
3. Don't avoid but try to address the criticism.
4. Last but not the least, Take advice from ORM consultant. The right ORM consultant can guide you in a positive direction to get rid of the negative materials.